Thanks to a competent approach and the right people in the team, Soft2Bet company has gradually developed and traveled a long path from a small startup to a large global platform. Today, the powerful platform serves a huge number of players, ensures financial security, complies with local rules, providing operators with tools for simple work in the iGaming industry. The company’s growth is directly related to the application of innovative technologies, qualified specialists in the team, and experience that allows confident steps in the world of iGaming.
The active development of the online gaming industry has a particular impact on competition. Soft2Bet is called a prime example of stability, the reason for which lies in creating an infrastructure designed for long-term operation amid regular rule changes. Moreover, the company’s stability is also supported by an extensive partner network, architectural principles, and a focus on fault tolerance. All of this allows Soft2Bet to continue operating even in the most challenging working conditions of the gaming industry, relying on the key elements of its strategy.
Company Founder and His Team
Soft2Bet company was founded by a businessman who applies a technological approach in his work – Uri Poliavich. It was Uri who set himself the task of building an iGaming company in a new way, refusing the standard approach of offering “white label” solutions or copying others, as creating a solid foundation and an effective team comes first.
Uri Poliavich created his first small team, which included designers, developers, and gambling specialists. Each specialist simultaneously performed several tasks at once, which is characteristic of startups. Already then, an active process of forming not just a platform, but a full-fledged culture and philosophy began, which led to the active development of the company.
Corporate Culture Formation
An important part of Soft2Bet’s history is corporate culture. From the very first day of its activity, the company strived to implement a horizontal structure with a small number of levels. Therefore, developers have the opportunity to communicate directly with team management, and marketers closely collaborate with product owners. As a result, it’s possible to make quick decisions and not waste time on lengthy meetings and consultations.
From the very first day, Uri Poliavich adhered to the company’s international policy, employing specialists from different countries. This is a unique opportunity for better understanding of local markets.
The corporate culture is based on continuous employee training and qualification improvement, so starting from 2017, Soft2Bet company conducts regular training programs: employees have the opportunity to develop within their company.
Launch of Proprietary Platform and Entry into Regulated Markets
In 2018, the Soft2Bet team made a serious and important decision – to abandon the use of third-party platforms and begin active work on their own project. Login system, payment, games, back-office – everything was created taking into account individual needs.
Having a proprietary platform provides a huge number of advantages:
- adding new features;
- quick fixing of any errors;
- effective testing of modern tools.
As a result, high speed in work and full control can be expected. The company manages to offer a partner a completely ready-to-launch casino in the shortest possible time. This approach can be considered the main key to scaling. Today, Soft2Bet company manages several brands that work on one engine.
Gradually, the company decides to enter regulated markets – this is a new and higher level that opens doors to major players and long-term partners. The list of mandatory conditions includes obtaining licenses, which confirms the need to comply with high standards and rules:
- anti-money laundering (AML);
- know your customer (KYC);
- responsible gaming.
Soft2Bet creates the necessary set of tools for this, and obtaining each new license gradually changes the company structure. New lawyers, a risk department, a compliance team appear in the team – all this in combination makes the company’s work more stable.
Technologies for Soft2Bet Growth
For rapid development and growth, the company doesn’t refuse to use modern technologies, among which it’s worth noting – AI, risk management tools, and CRM. For example, AI capabilities were used not only in games, but also in the process of searching for fraudulent schemes, risks, and bonus abuse by players.
The system constantly monitors patterns, so in case of players’ attempts to deceive the system, AI tools can detect this in time. CRM uses useful data that helps offer good bonuses to specific players. AI is used for customer support: for example, chatbots are used to solve simple questions, and managers are involved for more complex problems. This approach allows significant time savings.
CRM is a system that was developed within the company, so it perfectly suits modern business. The main tasks of CRM include maintaining game balance and player retention. This approach increases profitability.
Multi-brand System Architecture
Soft2Bet uses multi-brand system architecture with the application of special technologies. As a result, all brands can work on one engine but have completely different designs and functionality. This also saves time, as it eliminates the probability of creating new brands from scratch: it’s enough to use a different design, language, and game assortment.
Moreover, the back-office remains unchanged: support, finance, and analytics use one panel. The system provides the possibility for a brand manager to make changes at any moment, add current bonuses, change layout, and test banners.
Using a modular system allows Soft2Bet to simultaneously work with a large number of brands. At the same time, each brand will be oriented toward a specific gaming audience. The system supports currency and language changes, meaning a single base works for all of Europe.
Partnership and Market Strategy
Soft2Bet’s rapid growth is directly related to thoughtful alliances and deep understanding of modern online gaming features.
At the beginning of its “career,” the company paid attention to integrating content from more well-known providers. Gradually, the list of providers actively increased, so among several game categories appeared: slots, roulette, blackjack, and live dealer tables. The sports betting section also expanded – the bookmaker covered football, basketball, and less popular sports. Various betting options became localized by regions, classified by clients.
Soft2Bet ensured stability, speed, and mobility of these integrations. Before launch, the team tested each new product on the brand platform. This approach increased trust from clients. However, Soft2Bet’s popularity growth was also associated with a powerful partner network for increasing brand traffic. Before cooperation, all partners underwent thorough selection and verification. The back-office system was responsible for quality management of partner payments and statistics.
Several payment systems were offered for payment, which is convenient for users from different regions. All payments successfully passed KYC and AML checks, and Soft2Bet strived to ensure all money flows complied with local rules. This also helped the company master new regulated markets.
Projects and Features for User Experience Improvement
Soft2Bet added features for user experience improvement, thanks to which the company became special. First of all, the team implemented gamification in many brands, which completely changed the entire gaming process for users.
As a result, players could:
- receive various rewards;
- level up their accounts;
- complete various missions;
- win trophies and badges;
- participate in competitions with real-time leaderboards.
Gamification allowed a significant increase in time spent on the site, encouraging players to return more often. Moreover, gamification is considered not a separate product, but a full-fledged strategy that was used in different forms and in various markets.
Separately, Soft2Bet company created tools that allow keeping users on the platform longer. The list of such tools included:
- CRM segmentation by user activity;
- personal panels designed for VIP clients;
- smart logical pop-up system;
- bonus systems offered in real time.
All the above-mentioned tools can work in background mode, and functions directly depend on player activity.
Responsible Gaming
Recognition of Soft2Bet’s activities began in 2020 and is directly related to obtaining licenses and permits. With each new permit, it was possible to strengthen trust from users who prefer licensed casinos, increase the number of partners and providers. The company demonstrated compliance with GDPR and responsible gaming laws: a separate team was engaged in monitoring gaming time, losses, and user restrictions.
KYC Process Adaptation
As an architecture for sustainable growth, Soft2Bet uses KYC models. The team managed to successfully combine compliance procedures with user experience to form trust standards that are especially important for modern iGaming platforms.
The company successfully adapts KYC processes to local authority requirements. The client identification procedure was built into the basic player account management system (PAM). As a result, all steps and actions of players, from registration to transactions, go through a unified mechanism of risk assessment, segmentation, and data control. Therefore, it was possible to achieve an ideal balance between main regulatory goals and user convenience.
KYC mechanisms were built by the Soft2Bet team based on modular architecture. Here each element is responsible for a specific working aspect with the client: the PAM module has a set of tools for segmentation, AML control, and procedure adaptation considering risk level.
Soft2Bet Financial Architecture
Soft2Bet uses architecture with support for more than 70 payment methods that have been integrated into the platform core. This simplifies the process of tracking suspicious transactions, which is carried out in real time. The system’s task is to track digital activity, identifying deviations from typical behavior. In case of suspicious activity, all sources of funds are re-verified, guaranteeing quick response to potential threats.
Key Elements of Soft2Bet Personalized Logic: Verification
The starting point for gradually building adaptive communication with the user is called the verification process in the Soft2Bet platform. Upon completion of the KYC stage, the system receives a list of data that will be needed for further regulatory compliance, creating a personalized scenario to establish user interaction.
The system is responsible for structuring player behavior: what missions they will receive, what bonuses will be issued considering their activity, what restrictions are relevant. In practice, this approach brings the following results:
- average revenue per player (ARPU) increases by 45%;
- gaming session duration increases by 4 times.
This is another proof of the effectiveness of integrating KYC with personalized interaction mechanics.
The main elements of Soft2Bet personalized logic are called:
- Data analysis during verification – at the KYC stage, all necessary information is collected, which will later help automatically form user segments.
- Regional settings – the personalization process is directly related to jurisdictions, local legislation (for example, limits, language choices, offered functionality).
- Behavioral modeling (dynamic) – the system is responsible for quick adaptation of rewards, missions, and other processes considering real user activity.
- Special scenarios for VIP users – using CRM modules, it’s possible to consider game style, transaction history, deposit features.
Thanks to this personalization, several problems can be solved at once – reduce customer churn, increase player engagement from the first acquaintance with the platform. Therefore, the Soft2Bet team guarantees the availability of opportunities for personalized gaming experience.
Risk Assessment or New Approach from Soft2Bet
In its work, the Soft2Bet team uses a new approach based on preliminary risk assessment. Therefore, the transition to in-depth verification is carried out only after thorough analysis of the country and features of each player’s activity. This is the main difference of this approach from classical KYC models. As a result, unified verification protocols can be applied in all kinds of jurisdictions while complying with local rules.
The Soft2Bet platform pays special attention to control and monitoring of a wide range of behavioral indicators:
- time activity intervals;
- deposit growth rates;
- frequency of IP address changes, devices used for login.
All the above-mentioned data undergoes thorough processing in real time and is taken as a basis in the process of launching extended verification scenarios.
Launching extended verification is based on the most common behavioral triggers, including:
- Behavioral model change – noticeable deviations from traditional gaming process.
- Too frequent device, IP address, geolocation changes – indicates unstable connection.
- Sharp increase in bet/deposit volumes – information for a short time period is considered.
- High gaming activity at night – especially important outside time zones.
Eliminating several or all signs at once, the system automatically transfers the user to a strict verification process. Moreover, this procedure occurs regardless of the amount of money in the account.
Compliance Engine with UX Thinking
Soft2Bet company creates solutions where compliance with requirements is already built into the interface, architecture, and platform logic.
This principle was implemented at the source code level:
- KYC as a separate module – the platform architecture quickly adapts to various regulatory requirements of different countries, so rebuilding the main system won’t be required.
- Seamless integration – antifraud, KYC, and CRM were integrated into a single operational cycle to eliminate the process of function duplication and quickly respond to risks.
- Unified update cycle – synchronous work of UX, AML, product development departments so that each release fully complies with regulatory requirements and player expectations.
- Professional recognition – Soft2Bet’s approaches to compliance requirements integration didn’t go unnoticed. All achievements were noted at ESG Awards and SiGMA 2024 awards.
KYC in the Soft2Bet ecosystem allowed entry into new markets. As a result, the company demonstrates the process of transforming verification into a convenient and technologically effective element of the entire business model.
Market Requirements and Solutions from Soft2Bet
The Soft2Bet platform is a comprehensive solution that allows reducing the need for patches and plugins. Operators are offered a unified system that combines casino, bookmaker, CMS, CRM, tools confirming compliance with requirements. As a result, integration problems were avoided and time and money were saved. Operators can focus their attention on growth rather than constantly fixing errors.
The main needs of the modern market are called: speed, stability, flexibility, and control. The task of the Soft2Bet platform is to combine all these needs into one system:
- Speed ensures prompt product launch and updates.
- Stability is responsible for quality system operation without failures, regardless of traffic.
- Flexibility guarantees adaptation to all kinds of markets without reconstruction.
- Control allows the operator to easily manage content, player data, and promotional campaigns from one place.
At the same time, the Soft2Bet platform is a full-featured system without a huge number of different plugins. All components are assembled and work qualitatively on one core, guaranteeing uninterrupted data exchange process. This solution helps avoid problems with data inconsistency, delays, and improves user experience. For player interaction and ensuring compliance with requirements, the platform has a set of intelligent tools. Therefore, operators can enter new markets without long waiting or additional integration. They can perform convenient management from one panel.
Key advantages:
- Quick market launch with simple setup.
- Unified backend for bookmaker, casino, and CRM.
- Built-in rule support.
- Modular construction for quick feature addition.
- Real-time management without delays from IT specialists.
Soft2Bet offers solutions that fully meet modern market needs, which also accelerates operator growth.
Quality Tools After Testing
The Soft2Bet team always pays special attention to preliminary testing of all tools on their own brands. Therefore, company clients receive truly working and tested solutions. Thanks to this approach, problems can be identified at early stages and quickly eliminated to ensure stable operation of the entire system and prepare it for real market operating conditions.
During testing on own brands, various aspects are considered:
- player behavior;
- new features;
- stress situations from users.
As a result, the operator receives a truly reliable product and minimum risks. Having Soft2Bet’s own testing team is a guarantee of full control over quality and future developments. Specialists know exactly what players want and how systems work in real life.
List of components that were successfully tested on company brands:
- CRM and player tools;
- bonus and game engines;
- wallet and game connection system;
- compliance functions and requirements;
- operation speed with large player flow.
Therefore, the Soft2Bet platform is prepared to work with different operators from day one. This is an important advantage in the modern market where untested systems create serious problems.
Setup Flexibility
The Soft2Bet platform offers full access to settings, API, and configuration, meaning each operator can test their own ideas to find the best approaches in work. Getting free access to the platform core, the operator can change promotions, content, and more. Using API capabilities, it’s possible to connect various tools or use your own set. Moreover, configuration changes can happen at any time – no waiting or updates. This flexibility helps meet modern market needs and individual player wishes.
Soft2Bet’s assortment includes many flexible tools:
- A/B testing and improvement tool set;
- operational real-time updates;
- player groups, targeted tool list;
- convenient bonus and promotional system setup;
- free API access to data and management.
As a result, each operator can remain a leader, quickly find new growth paths, maintain player engagement. Flexibility is called the main key to success in the changing iGaming market.
One Partner Instead of Seven Contractors
One partner means all components are ready to work from day one. Content, support, compliance with requirements – everything is in one place. This approach saves time that won’t need to be spent on fixing a huge number of errors, negotiations with different contractors. As a result, operators won’t need to pay attention to coordination issues, but it’s enough to focus attention on business management.
Main advantages of cooperation with one partner:
- minimum legal issues;
- quick response and support at all stages;
- simple improvements and updates;
- quality integration and minimum errors;
- responsibility for provided services.
Soft2Bet uses all the advantages of one partner in its work, thereby guaranteeing each operator maximum security and confidence, which is necessary for entering new markets.
Soft2Bet – Leader in New Evolution
Soft2Bet has a powerful platform and a huge team of specialists who managed to turn verification and compliance obligations into a competitive advantage. The company successfully meets regulatory requirements, helping increase customer loyalty, save resources, and accelerate entry into new markets.
Gradually, the Soft2Bet platform takes the bookmaker to another level. This is a real evolution where the operator gets the entire system in one place with many powerful functions combined for uninterrupted and fast work. As a result, it’s possible to work efficiently, safely, and simply, abandoning limitations.