IDC provided us with the OS distributions for Q2 2014, and for Windows Phone and Blackberry, things are looking bleak. As I mentioned in my review of the Lumia 928, Windows Phone was already hanging on to only a 2.7% market share, with Blackberry trailing behind.
According to Statista, Blackberry’s outlooks have been grim for quite some time now, with their last two quarterly smartphone sales reflecting only .6% and .5% market share in Q4 2013 and Q1 2014, respectively. Blackberry may have been looking bleak for the last few quarters, but even as recently as Q2 2013, they were boasting smartphone sales reflecting numbers closer to Microsoft with 2.6% marketshare at this time last year.
Of course 2.6% is nothing to boast about, but when things are looking as poor as they do now, Blackberry is probably reminiscing on the days when they had more than 2% more than they do today, which is still about .5%. Their recent drop in numbers is undoubtedly at least partially thanks to their spat with T-Mobile and eventual breakup of the two companies, where T-Mobile essentially bribed their customers to stop using blackberry devices and upgrade to Samsung Galaxy smartphones.
Windows Phone has had a lesser drop in smartphone sales this quarter, dropping only to 2.5% market share but that’s still more of a drop than Blackberry actually saw this quarter.
Smartphone Sales Numbers Q2 2014
Windows Phone’s drop and overall lack of adoption, at least on Verizon, can be explained by how their customer service representatives treat the 3rd ranking overall mobile OS. According to an investigation by Neowin, even if a customer expresses interest in buying a Windows Phone, the customer service people will actively discourage them from buying one, and instead drives more customers towards Apple’s offerings.
It’s pretty doubtful that this is a Verizon company policy, but if many of the customer service reps are doing this then it’s no question as to why Windows Phone is struggling when Verizon is probably their biggest chance of penetrating the market. This same result was produced multiple times with Verizon and it was almost the same story with AT&T and Sprint, though they didn’t outright say that Windows Phone would be a bad choice for a first smartphone.
Personally, I’d like to see other platforms like Blackberry and Windows Phone do well, because competition is always better for a market to improve innovation and customer care. What are your thoughts on the matter?