Pushing the boundaries of “value-equation” further than ever, Motorola today launched its latest entrant in the competitive budget phone segment – the Moto E.

Touted by the company as  “a new class of smartphone that’s fully loaded and fairly priced” the Moto E, just like its predecessors – the Moto X and Moto G – will be exclusively available via online retailer Flipkart in the Indian market.

Moto E on Flipkart

The Moto E is priced at INR 6,999 and will be up for sale starting May 14.

Calling it “a perfect combination for savvy shoppers and first-time smartphone buyers”, Motorola believes that “the feature phone era has come to an end and that quality smartphones should be made accessible and affordable for all.”

Moto E - Press Photo By Motorola



The Moto E is no doubt a watered down version of the popular Moto G. It has a slightly smaller 4.3-inch qHD display and a pixel density of 256 ppi. Corning® Gorilla® Glass and a water-resistant splash guard help protect it for lasting durability.

Moto E - Press Photo By Motorola

The Moto E will feature colorful interchangeable backs – called Motorola Shells – providing more than 20 color and design combinations for a myriad of personalization possibilities.

The Moto E will ship with the latest Android iteration – Android KitKat installed, along with a promise of regular updates from Motorola. With a 5MP rear-facing camera,  a dual-core Qualcomm® Snapdragon™ 200 processor and 1GB RAM, the Moto E is certain to take the Indian market by storm, putting greater pressure on competing phones in this price range.

Moto E - Press Photo By Motorola


The internal memory on the phone is stated to be 4GB. Good news is that the Moto E supports microSD cards for storage expansion – a feature missing from the Moto G and the Moto X devices. The lack of a front-facing camera might leave a some people dejected, but I am sure the fantastic price of the Moto E will give you much reason to cheer.

Moto E - Press Photo By Motorola

Do you think the Moto E will enjoy the same phenomenal success as its predecessors?

We’ve had a chance to play with the Moto X and the Moto G at the TeD HQ, and were simply blown away by the devices. Cliff Wade swears by them.

Question is – would you?

Source: Moto E Blog Post


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  • The Motorola Moto E is definitely a promising device for the budget segment. It will be interesting to see how this phone competes against manufacturers like Micromax etc which currently dominates the Indian market. The Moto E already has an advantage regarding the android version being run by it as compared to the competition. Also the pricing from the guys at Motorola has put the future of devices like Nokia X, X+ in serious trouble. The only downside I see with this device is its internal memory, with only 4GB of internal memory and mere 1.4 GB available to user this device lacks the icing on the cake factor, however Motorola has tried to compensate for it by providing an option for expandable memory. I wish I could lay my hands upon one but I’m currently saving for the LG-G3.