Pushing the boundaries of “value-equation” further than ever, Motorola today launched its latest entrant in the competitive budget phone segment – the Moto E.
Touted by the company as “a new class of smartphone that’s fully loaded and fairly priced” the Moto E, just like its predecessors – the Moto X and Moto G – will be exclusively available via online retailer Flipkart in the Indian market.
The Moto E is priced at INR 6,999 and will be up for sale starting May 14.
Calling it “a perfect combination for savvy shoppers and first-time smartphone buyers”, Motorola believes that “the feature phone era has come to an end and that quality smartphones should be made accessible and affordable for all.”
The Moto E is no doubt a watered down version of the popular Moto G. It has a slightly smaller 4.3-inch qHD display and a pixel density of 256 ppi. Corning® Gorilla® Glass and a water-resistant splash guard help protect it for lasting durability.
The Moto E will feature colorful interchangeable backs – called Motorola Shells – providing more than 20 color and design combinations for a myriad of personalization possibilities.
The Moto E will ship with the latest Android iteration – Android KitKat installed, along with a promise of regular updates from Motorola. With a 5MP rear-facing camera, a dual-core Qualcomm® Snapdragon™ 200 processor and 1GB RAM, the Moto E is certain to take the Indian market by storm, putting greater pressure on competing phones in this price range.
The internal memory on the phone is stated to be 4GB. Good news is that the Moto E supports microSD cards for storage expansion – a feature missing from the Moto G and the Moto X devices. The lack of a front-facing camera might leave a some people dejected, but I am sure the fantastic price of the Moto E will give you much reason to cheer.
Do you think the Moto E will enjoy the same phenomenal success as its predecessors?
We’ve had a chance to play with the Moto X and the Moto G at the TeD HQ, and were simply blown away by the devices. Cliff Wade swears by them.
Question is – would you?
Source: Moto E Blog Post