As noted in a previous article by yours truly, companies seem to be on an acquisition spree this year. The latest deal to materialize is that of Google’s acquisition of Appetas – a restaurant website builder and marketing platform.
Appetas is a service that allows owners to create websites tailored to meet the requirements of their restaurant business. Integration with other popular services like GrubHub, OpenTable, Foursquare etc gives you the ability to add features like delivery services and reservations. Co-founders Curtis Fonger and Keller Smith informed their customers about the change in a recent blog post –
We started Appetas to drastically simplify life for merchants by giving them a beautiful, easy-to-use online presence in seconds. We now have an opportunity to help merchants on an even bigger scale.
We are excited to announce that the Appetas team is joining Google. Google shares Appetas’ vision for bringing incredibly simple experiences to merchants that strengthen their business. We’re very excited to use what we’ve learned with Appetas to create something even better at Google.
They went on to add that they would be “shutting down the Appetas service and working with customers to transition their websites over to alternative platforms.”
We’ll be reaching out to each customer individually to ensure a smooth transition.
Full details of the acquisition are yet unknown, but TechCrunch notes that “it was a positive outcome” for everyone involved. It is still uncertain as to how Google would integrate its newest acquisition into its already impressive roster of services. Perhaps it might merge it with the existing Google Maps application.
Why limit itself to merely suggesting eating joints when it might as well receive orders on your behalf?