Earlier this month, Adidas revealed their latest project: a shoe made entirely from reclaimed plastic ocean waste in partnership with Parley for the Oceans. Cosmetic company LUSH in the US is also working to preserve our underwater ecosystem: they’re campaigning to #savesharks with their ‘shark fin soap,’ whose profits will be donated to efforts like Fin Free that are working to make shark finning illegal.

Small Business Image 1

Although these examples are admittedly more large-scale than what the average company might be capable of, you certainly don’t need to be a widely-recognised brand to start giving back. It’s important for everyone – individually and as a group – to continuously work at solving issues affecting our communities, and charity work can actually be a smart marketing tactic for many small businesses.

Here are just a few tips to help small businesses get involved.

Decide On An Issue

Pick a cause that’s related to the business. Say you have a small business that designs and prints greeting cards. It might make sense for you to get involved with a charity that provides art classes for underprivileged youth, for example. You also want to consider your clientele: are they locally, nationally or internationally based? Make sure that whatever organisation you team up with reflects a similar audience, and the easier it is to identify the link between your cause and your business’ mission statement, the easier it will be to get involvement.

Do Your Research

Small Business Image 2

Once you’ve decided on a cause, but before you commit to working with a charity, make sure the group is registered with the Charity Commission, so search the register to make sure your desired organisation is genuine and legal.

Brainstorm A Fundraising Concept

Now the fun part: deciding how to get involved. You could sponsor an event, donate a portion of your earnings on a certain product or start a text campaign: for example, Cancer Research used the power of social media with the #nomakeupselfie campaign that raised £2 million in just 48 hours.

Here are 18 brilliant fundraising ideas to get you started.

Involve The Employees

Small Business Image 3

Getting involved in non-profit work is not only a good, moral idea; it’s a sound way to generate and maintain employee spirit. A 2007 Deloitte study on volunteering found that 62% of 18-26 year olds polled would rather work for a company that offers charity work opportunities. If you place corporate giving at the core of the company’s values, you will create a positive, enthusiastic working environment for employees.

Small Business Image 4

Volunteering, partnering up with a charity and getting involved in non-profit work in general is a win-win situation: you get to help with serious, relevant issues affecting modern society with the added bonus of good press for your business. A Cone Communications study from 2010 found that 85 percent of consumers have a more positive image of a product or company when it supports a cause. Even small-scale involvement can benefit your employee’s relationship to the company, the consumer’s reflection of the business and your connection to the community.

Website: Small Business Guide To Giving Back

About the author


I'm the guy who makes the site look good with my amazing looks. I'm a very curious individual and I'm always looking to learn new things when it comes to anything and everything tech related. I might look like a bot, but always remember, looks can be and probably are deceiving. Posts by this user/account are not their original work. They are work from past authors who are no longer with the site or possibly even guest posts or sponsored posts.