The development and evolution of the mobile app industry is a rapid one. The developers and manufacturers of the incredible array of various mobile applications and games are spurred on by the incredible innovations in technological advancements in both smart phone and tablet capabilities. When asked if he thought mobile phones and tablets have influenced the growth of in-play betting during a recent Winner interview with Freebets, Affiliate Manager Nicholas Plotnek stated that “There are very few punters who do not watch sports events on one screen with a mobile or tablet in their other hand!” And this could be said for a number of similar online markets.
We take a look at some of the trends and behavior we are currently seeing from consumers and the evidence of how things may be changing in the mobile app industry in 2015.
The top ten messaging apps downloaded from both iOS and Google Play rose by a massive 53% from 2013 to 2014. With apps such as WeChat, WhatsApp, Kik, Snapchat, KakaoTalk, Line and Viber being used by millions of smartphone users around the world on a daily basis the idea of connecting with family and friends on a less social-network based platform seems considerably more popular.
The fact that more and more of us are turning to free instant messaging services suggests that users are feeling more comfortable with the simplicity of these apps and are beginning to choose them over there main SMS-based services.
Devices such as the Nintendo DS came in to our lives around a decade ago and games such as Dr. Kawashima’s Brain Training and other like-minded offerings were all the rage. These simple puzzle games were designed to help improve our memory and concentration. Since the development of the smart phone, apps have offered users endless examples of games designed to train brains and for players to take part in testing puzzles and solve problems.
It seems that smart phone owners aren’t simply looking to waste all their time watching pointless YouTube videos or spend hours on social networks. They want to learn new things and improve themselves. We’ve already seen how successful and popular health and fitness apps have become but now it appears that users want to exercise their minds as much as they do their bodies.
The concept of bringing tablets and other similar technology into the classroom has become a reality for many school and educational institutions around the world. With this in mind there is a huge potential for innovative developments in educational apps that can be integrated into the everyday workings of the classroom to aid students in their learning.