Something I noticed when I was reviewing the Lumia 928 from Verizon (and something you may have noticed when you were looking at my screenshots) is that there are a lot of apps in the Windows Store that really shouldn’t be there. There are tons of Flappy Bird ripoffs and lots of other apps in the Windows Store that are just an embarrassment to an ecosystem that is already in need of help.
Of course, if you have a computer running Windows 8/8.1, which is a quickly growing number of people, you probably have noticed this as well.
The Real Problem In Windows Store
What you may not have noticed is that there are hundreds of fake Chrome, Safari, Windows 8.1 Update, and anti-virus apps in the Windows Store that are all out there to prey on the users of Windows Phone and Windows 8 proper that will not know the difference and will be served unwanted ads, or worse, unknowingly have their data stolen from them. Some of them weren’t necessarily malware, but may have just been charging users for apps that would otherwise be free.
Up until now, Microsoft has done very little (as far as what is visible to users) to get rid of unwanted apps like these in their store, or to even prevent them from getting there in the first place. However, Microsoft has recently changed their certification policy and in the process gotten rid of 1500 apps that no longer fit into what they consider legal in their store.
According to ZDNet the new policy is being applied retroactively, meaning that apps that no longer fit into the policy are being booted after complaints from users saying that they had to wade through tons of obviously fake search results to find legitimate apps to install on their devices from the Windows Store.
Microsoft has also assured users that they will be reimbursed for purchases that they made involving any of the apps that were scamming them into paying for something that turned out to be illegitimate.
Microsoft also had this to say about developer’s attitudes toward the change: