Google has decided that Google Enterprise was a bit too stiff and has announced on their official blog that they will now being calling it Google for Work. Though this isn’t something that many consumers face directly, Google’s Enterprise Services (going to take a bit getting used to not calling it that anymore) are marketed to companies that want to take advantage of Google’s apps and services and have them catered toward their own internal data and company needs.

Introducing Google For Work

Google for work will be the same as Google Enterprise but will simply be called Google for work, as the title suggests. There have also been rumors of HP and Google partnering to offer Google Now services as a part of Google for work that will use a company’s internal data to return answers or generate cards. For example asking Google Now what the last quarterly earnings were, and having Google tell you without having to go searching through a labyrinth of company files. None of this has yet become official from Google or HP, but it would certainly seem like a service that employees of large companies would be able to take advantage of. Eric Schmidt had a lot to say about this announcement in the blog post, but here is a snippet of the post, summarizing the move from Enterprise to Google for work:

…technology for the workplace isn’t just about a better way of doing business. It’s about empowering anyone, whether they’re a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier—Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more—work gets better. And that’s what we’re working on—the best of Google, now for work.Eric Schmidt, Executive Chairman, Google

Included in the blog post was also a commercial introducing the “new” service:

Source: Official Google Blog

About the author

Nick Schiwy

Nick is an tech enthusiast, programmer and general geek. He works full time in the IT field but still has plenty of time to keep up with all of the tech gossip that is going around!