Google has decided that Google Enterprise was a bit too stiff and has announced on their official blog that they will now being calling it Google for Work. Though this isn’t something that many consumers face directly, Google’s Enterprise Services (going to take a bit getting used to not calling it that anymore) are marketed to companies that want to take advantage of Google’s apps and services and have them catered toward their own internal data and company needs.
Introducing Google For Work
Google for work will be the same as Google Enterprise but will simply be called Google for work, as the title suggests. There have also been rumors of HP and Google partnering to offer Google Now services as a part of Google for work that will use a company’s internal data to return answers or generate cards. For example asking Google Now what the last quarterly earnings were, and having Google tell you without having to go searching through a labyrinth of company files. None of this has yet become official from Google or HP, but it would certainly seem like a service that employees of large companies would be able to take advantage of. Eric Schmidt had a lot to say about this announcement in the blog post, but here is a snippet of the post, summarizing the move from Enterprise to Google for work:
Included in the blog post was also a commercial introducing the “new” service: