This week Google announced and began rolling out a quick way for Gmail users to unsubscribe to unwanted email. The new feature appears up top, adjacent to an incoming email address for email that’s sorted by Google as promotions, social or forums. A couple of us here at TechDissected actually used the feature – it’s that intuitive and handy – before getting this news.
A Gmail Google+ post, Unsubscribing simplified, describes the feature:
Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun. Now when a sender includes an “Unsubscribe” link in Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free. Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.
The new unsubscribe feature enhances Google’s fairly recent Gmail labels and tab arrangement (including social, promotions, and forums). Together these features seem, on balance, well designed and efficient with enough user customization options to help Gmail users sort out, categorize and trash email that is less directly relevant or immediate to them.
Jiaxi Lu, in a Technology brief in the Washington Post, noted:
Have you ever got frustrated trying to find the “unsubscribe” link at the bottom of promotional e-mails? Google just made it a lot easier… In a change announced Wednesday in a Google+ post, Gmail users will now find the unsubscribe button at the top of those newsletters and promotional e-mails. The new feature will display the unsubscribe link right next to the sender’s e-mail address…The feature relies on the existing filtering system used in Gmail’s Inbox tabs that categorizes social, promotional, updates and forum e-mails. It will only work for e-mails that include an unsubscribe link within them.
For more on Gmail features, see Gmail For iOS Updated To Interact With Google Drive, TechDissected, July 24, 2014.