If the question was “Why Google and YouTube were not competing with Twitch in the game streaming space” then that question was answered on Friday. YouTube introduced via their blog the new live streaming service which will integrate into their already massively popular subscription service where hundreds of gamers post videos of their game streams. The new service will be called YouTube Gaming.
To accomplish this, YouTube will be establishing a different channel or portal. Content providers will have a section for feeds, games, and channels. This almost sounds a couple years overdue, but now that reality is here for YouTubers. Gamers should be able to live stream on platform using their YouTube applications just the same that Twitch gamers have been able to do for some time. This gives those YouTube creators an added element to increase their audience. Some of them already have huge followings and this gives them a more interactive approach to their fans.
For end users, it will be easy for fans to find their favorite games and then not only find channels to subscribe but it will be easy to find live streams of those games. With YouTube Live already established, there will be an interactive portal where content providers and communicate with and moderate with their community. Essentially the set up will be very similar to how Twitch is already established, just with the now there will be a robust backing of already established YouTube communities.
From the YouTube blog, Google states:
It will be interesting to see how Twitch responds. Twitch at one point was entertaining offers from Google to be purchased outright but was eventually purchased by Amazon. I am sure there will be dedicated Twitchers and YouTubers trying to stand out and show loyalty for their preferred platforms, but now with YouTube Gaming entering the mix, the world of game streaming will become more widely legitimized.
I know I cannot sit for any amount of time and watch these gamers play video games, but I know my nephews and kids their age love watching and interacting with these content providers. With 25,000 games, there’s going to be plenty entertainment.