As I’m sure many of you guessed, I devour photo-editing apps with the same voracious appetite as a bear at a hotdog eating contest. Photography is one of many industries that was disrupted by smartphones. Apple knows this, as shown by the Shot On iPhone 6 campaign. Now, with the iPhone 6s (my review of it will arrive next week), Apple has increased the camera capabilities to a 12MP, 4K-shooting beast.
Priime is a unique contender in the post processing arena. Rather than make an app with an endless list of filters for users to choose from, Priime chooses the filters (called styles) for you with the help of machine learning. Another reason why Priime is unlike other photo apps is how their styles are created by top photographers all around the world, boasting such names as Alex Strohl, Daniel Cohen and Kelly Victoria.
The Story Of Priime
Priime began in the summer of 2014, with founders Arthur, Andrew, Joe and Lauren wanting to improve mobile photography. They realized a few things about mobile photo editing that they wanted to change, including long confusing lists of filters, a simple UI and a way for amateurs to use some of the tools that professional photographers use. Styles are “made by a photographer trying to capture a specific kind of shot they take.”
Each style has a description of what they do and which types of shots work best with each one. When you load a photo into Priime, it’s analyzed according to different attributes like color, exposure and subject matter, and a short list of appropriate styles to use are shown. Of course, you can still choose your own style, but Priime’s suggestions are pretty spot on. For a behind the scenes look of how Priime Styles are created, check out their blog post.
Features Of Priime
- Styles by top photographers
- Automatic style suggestions
- Edit photos up to 40MP
- Adjustment tools
I can’t rave enough over how much I love Priime. I have a handful of photo editing apps that I use, but 99% of the time I open Priime first after taking a photo. My favorite styles are by Everlane – Minimal and Modern – they’re geared towards photo shoots and product shots (e.g., a subject against a white background). Another popular style is called Cobalt. Created by Dirk Dallas, “this style brings the cobalt blues of a late afternoon ocean and the golden oranges and yellows of a setting sun to your shots.”
Priime is free with a limited selection of styles. There is a hefty $9.99 in-app purchase, and that gives you access to all present and future styles. I admit I cringed when I paid that ten dollars, but since I use Priime so much I feel it was worth it.