Hooks is a cool app that gives you push notifications for all sorts of “channels”, ranging from news to sports scores to movie releases. You can keep in touch with the things you care about, all in one simple interface.
Hooks wants to be your one stop app for any kind of notification you can think of. It’s an endless list, and a great thing about that app is that if there’s something you want to be notified of, but it isn’t already in the available list, there’s an option to talk to the developers and ask for an alert.
If you follow a ton of feeds like I do, you better turn the app sound off, and probably the app badges too, otherwise you’ll be overwhelmed in a deluge of information. Great for journalists and news junkies who like to stay updated, or need that information to stay in the loop. If you’re a casual news reader however, you may want to pass this by.
Still, like any other RSS feed or app like Feedly, Flipboard and the like, it’s handy to get all of your information in one place, instead of getting news from a multitude of apps and platforms. The difference between Hooks and other apps though, is that Hooks is designed to send you alerts about things you personally care about, instead of serving the “engagement” agenda of the app’s marketing team.
Hooks co-founder Oleg Kozynenko tells TechCrunch, “People need to install many apps to stay tuned on what matters to them. Also, for many things, notifications are the easiest way to be well informed.” Hooks provides a big list of 100 channels to get started, which consists of more than a million user-created alerts. If you can’t find one that meets your needs/wants, Hooks will create a new “recipe” for you.
Each alert is configurable as well. For example, maybe you want to be notified whenever your favorite publication posts something, but only in a certain category. Hooks can do that. Some more examples for power users include getting a notification when your “personal brand” is mentioned, changes in a website’s SEO ranking, or if a specific domain becomes unreachable.
The app is currently free, but Kozynenko says future revenue may come from in-app purchases for having more than a set amount of pre-configured alerts, or connecting to enterprise platforms. Hooks is available on iOS – including Apple Watch, and Android.